From the minute the title of Kanye West‘s latest offering was leaked “Yeezus”, the world went into a tizzy. The promotion was genius in plastering his music simultaneously across the world on different buildings. And now that we’ve gotten past the promotion and the wow factors, we can get into the music which is “Yeezus.” Mr. West is one of a few MCs in the game that can use Auto-Tune on this album without minimizing the feel of this album’s hip hop expression. Who else can use a drum induced track that reminds you of something played in between timeouts at professional sporting events in “Black Skinhead?” The point is well received with “Stop all that coon s**t, Early morning cartoon s**t, This that goon s**t, F**k up your whole afternoon s**t!”
“New Slaves” featuring Frank Ocean opened up some eyes and ears on the first listen but when it was performed live on Saturday Night Live the visual enhanced and drove the song home. “What you want a Bentley? Fur coat? A diamond chain?/All you blacks want the same things/Used to be only n****s now everybody playing/Spending everything on Alexander Wang. I mean just look at the focus lol:
I believe Ye put together a nice cinematic piece lyrically and musically that embodies his freedom of expression. This album isn’t or won’t be one of the sexiest Hip-Hop album of the year but damn well be one of the most darkest and honest pieces in 2013. On “I Am A God” produced by Daft Punk, Hudson Mohawke, Kanye West, Rick Rubin & Travis Scott sparks it with “I just talked to Jesus/He said, “What up Yeezus?”/I said, “S**t I’m chillin’/Trying to stack these millions/I know he the most high/But I am a close high/Mi casa es su casa/That’s that cosa nostra/I am a God!” I feel like “Kanye to the” just didn’t give a f**k how the masses felt or even his hardcore fans on this album. The best way to describe this album is it is straight to ya grill abrasive with no remorse. Basically if you like it you like it if you don’t f**k you because he got “Mind control over some Deebos, when the fans be gone Ye be rappin’ how they like again” lol. West just wasn’t afraid of his dark tracks, his dark lyrics or how you felt about it for that matter.
“I’m In It” is for not another phrase is self-explanatory but still entertaining to listen to. The tracks even electronic still contains its griminess,its filthiness, its girth and hardcore drum and keyboard patterns on every track. Lyrically without question just lays into it raising eyebrows without a care. “Blood On The Leaves” is a favorite of mine with “To all my second string b**ches, tryna get a baby/Trying to get a baby, now you talkin’ crazy/I don’t give a damn if you used to talk to Jay-Z/He ain’t with you, he with Beyoncé, you need to stop actin’ lazy” Love “Hold My Liquor,” “Bound 2,” and “Send It Up” so it’s a must listen matter of fact the whole CD is worth copping. This is an overall electronically bass driven gritty album from a dude expressing his take on somethings without giving a sh*t what anyone thinks. I gotta respect that.
As originally posted on Gstylemag.com