*Clears throat, catches breath and wipes brow* Ok….I know it’s almost 2 weeks since I was at the 30th Anniversary G-Shock Event at Pier 34 in New York City. Due to the horrific travel debacle I had with Air Tran trying to go to Florida. A flight cancellation turning into me staying an extra night in the city that I love but not really a night because I had to be up at 3am to be on standby to get a 6am flight. *Deep breath* But that “B***ch, didn’t kill my vibe” of the G-Shock Event which part two of two of my Events for the day. So let me start by saying that Casio and its President and CEO Kazuo Kashio kept the event stylish by arriving on a Ducati via the big screen. He spoke about how the G-Shock brand has grown and still growing. And from what I’ve see G-Shock is still shocking the world.
Mr. Kashio even threw out into the crowd about five new G-Shock watches while sprinkling water from the watches in the crowd as they reached for these gems of watches. This was in addition to the Swag Bags that were given out to Press/Media after the event which included a 30th Anniversary Limited Edition G-Shock Watch. I must say it was a nice package of G-Shock-ism. Along with the CEO there were other speakers such as the Brooklyn Firefighter by the name of Mike Hernandez, actor Michael Marsden from such films as just released “The Butler,” “X-Men” and couple of other blockbuster films. Model Jessica Stam spoke about the beautiful Baby-G‘s for the ladies. Looks like Brooklyn was strong up in the event with Brooklyn Nets center Brook Lopez speaking sliding in a couple of jokes asking for audience participation for laughter and also in attendance was new Brooklyn Net Paul Pierce. Let’s not forget skateboarder Louie Vito spoke about his line and the perfect rugged watch for those sometimes extreme stunts on the pike along with Stevie Williams being in the building. The atmosphere was very relaxed yet exciting because of the new line of G-Shock watches such as the Rangeman series in which named also a Vodka based drink. I can’t remember what was all was in it but it was pretty good as you can see as me and my fam and fellow Gstyle Magazine writer Jason aka JMillion raised some drinks before Yelawolf and Eminem’s G-Shock performance. Speaking of Em, they introduce his G-Shock watch that’s coming out near the end of this year called the Eminem GDX6900MNM-1. Besides the great line of G-Shock watches coming to a store near you, the icing on the cake was headlining to perform was one of the great MCs Eminem who is not known for performing at Product release events so you know Casio has mad pull to make this happen. Of course it doesn’t hurt they designed a G-Shock watch for D-town’s own. Anticipation was to the extreme but at the same time felt like the Media and the fans alike were somewhat patient. I mean you can attribute that to who the star performer was. This was a rarity so anyone who was fortunate such as myself and Gstyle Magazine we were like Jigga on Kendrick Lamar‘s “B***h, Don’t Kill My Vibe” Remix, in Jay Z‘s voice “I’ll wait (echo)” lol. You don’t hear me though lol. I know it was a media event but still from most of my concert experience the crowd can get restless while they wait for their favorite artist to perform. I mean just look at how calm and serene the crowd and the stage looked moments before Shady Records/Interscope MC’s Yelawolf and Eminem were to light a flame to the stage. Yelawolf aka Mr. Slumerican himself held his own and did his thing and was a perfect warm up for Mr. Marshall Mathers. Eminem brought the classics even his verse on Drake‘s “Forever.” One of my favorite moments was when he brought Royce 5’9″ to perform “Lighters.” The performance included “Love The Way You Lie,” “Cleaning Out My Closet,” “Won’t Back Down,” “The Way I Am,” and when you thought the show was over he returned for an encore with what else but “Lose Yourself.” So of course like everyone else I am looking for Em’s album release slated sometime this year. All in all this was a great night for G-Shock and Hip-Hop. I have to say the products from what looks like another strong year for Casio and G-Shock, it really balanced out as far as product and entertainment. In some cases the entertainment can outshine the products and vice versa but that wasn’t the case at Pier 34 in New York City. I gotta give props to Casio and its staff for giving a great show on both the product side and entertainment side and I hope to see you guys at the 40th year anniversary event and thanks for the invite, greatly appreciated.
Some Red Carpet Celebrities were:
Busta Rhymes, Adrienne Ballion, Ice-T, Coco, Miguel, DJ Drama, Melanie Fiona, Sway, Doug E. Fresh, Bryan Greenberg, FeFe Dobson, Ronnie from Jersey Shore, Rosie Perez, Fabolous, Jim Sturgess, Vashtie Kola, John Leguizamo just name a few.
Eminem and Royce 5’9″ photos courtesy of Roberto Bayde @R0bSkii of Official RTV @Official_RTV