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Nike Just Did It: Calvin (WR Calvin Johnson) & Johnson (Mogul Diddy) Commercial

Genius I say, Genius! Whoever is a part of the marketing team at Nike needs a bonus. This concept is one of the best mergers of pro athletes and the music industry. Today’s pro athlete has to joggle actually playing the sport they love and the entertainment side of the sport. And what better way for Wide Receiver of the Detroit Lions Calvin Johnson have his entertainment side ran by none other than the Entertainment Mogul himself Diddy.
This is the ultimate assistant. Calvin just concentrates on football and football only. And Johnson, Diddy the entertainment 24/7 keeps up the side of the game that includes social media, signing autographs, photo shoots, etc. Diddy tells Calvin “I got this.” Calvin takes a moment and looks at Johnson. “Johnson looks a lot like…” lol. I’m a fan of this concept and what the high profile professional athlete has to go through as far as their career in their sport and what they need to do beyond their sport to continue their career. Check out some cameos from DeSean Jackson, Demaryius Thomas, Ndamukong Suh and NBA great George Gervin. So watch Diddy, I mean Johnson help Calvin “Unleash Speed.”

Empire State Of Mind: Robinson Cano Signs With Jay-Z’s Roc Nation Sports

Cano & Jay-Z at NBA Finals

Looks like the diamond keeps shining with partnering up with Creative Artist Agency (CAA) Sports, Jay-Z launches Roc Nation Sports by signing New York Yankees second baseman Robinson Cano to a management deal. There isn’t much information yet on Cano’s relationship we think is now his former agent the infamous Scott Boras. Cano will be represented in baseball matters by CAA Sports’ Brodie Van Wagenen in the last year of his $57 million dollar contract making $15 million this year. But for anything else such as the entertainment side Jay-Z’s Roc Nation Sports will handle that. I believe this deal enhances a better chance of Robinson Cano re-signing with the New York Yankees in November. It is said Jay-Z will be certified as an agent of course first in baseball and eventually football and basketball. If he chooses to certify in basketball he would have to relinquish his small ownership of the Brooklyn Nets. Roc Nation Sports will be its own company but the initial launch will be with CAA Sports. Jigga Man’s lyrics still reigns true, “I’m not a businessman I’m a business, man!”

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